MESSAGING: EXPLAIN WHAT YOU DO, TEACH PEOPLE HOW TO THINK OF YOU + MAKE MONEY BY BEING YOU
Consistency, Messaging and Teaching People How to Think About You, Pay You and Invest in Your Work
Get Clear on Your speciality + the transformation you create
Use these prompts to get clarity on your why, your speciality, your transformation.
What have your clients experienced? Tangible results + feelings.
What have you transformed? Friends? Family? Etc.
If you could teach everyone one thing, what would it be?
You can teach multiple things - what is the common thread? And what excites you most now?
What do you love talking about?
I teach/help[PERSON]create XXX CHANGE to CREATE RESULT so they can OTHER RESULT.
Pro tip: any resistance you feel around getting clear on your big vision, big mission is just fear. If you’re feeling unmotivated, unclear, procrastinating or some other funky pattern, look at where you’re disconnected from your why. Why do you want to start a business? Why does it matter to you? Why do you want to help people? What happens to them if they don’t find you and do your work? Get clear on that, then live it, breathe it, share it, give it, teach it.
IDEAL CLIENTS - BEYOND THE BASIC ‘IDEAL CLIENT AVATAR’
Use the below questions to get clear on where your client is now emotionally and energetically - and then remember this person every time you write.
Speak to them - as if you’re having a conversation. The more you practice this, the easier it gets and eventually you don’t even have to think about it, it’s just naturally infused into everything you do, write, create, share.
What specific details do you need or want to know about your ideal client? Does it help you to know how old they are? Where they shop? What books they read or podcasts they listen to or shows they watch? Where they live? What they think when they wake up on Sunday morning? What their favorite colors, foods, vacations spots and hobbies are? Get clear on the pieces you need, and don’t get bogged down with the rest.
How does your ideal client find before s/he finds your work? What does s/he think about, worry about, obsess over? What makes them excited? Angry? Scared? What are their big dreams?
If you’re stuck, use your past self. What were you feeling 6 months ago? A year ago? 5 years? What did you need or want help with? Who or what were you looking for? What language/ideas/things resonated with you and made you feel motivated and inspired to change, to invest, etc?
What do I Write?
Use these prompts to help you write content for Instagram, Facebook, blog posts, emails, or to create Vlogs, Facebook lives, Instagram stories, IGTV episodes, etc.
I wish someone had told me…
Here’s the thing…
What I want you to tell you is….
I hope that you’ll start/stop…
What is on your heart to share?
If you could teach everyone in the world anything, what would it be?
What do you love talking about?
What stories do you keep telling? What do they teach people?
How do you want to motivate people? What do you want to teach people? What stories/thoughts/ideas are you called to share?
Use these prompts to help you brainstorm sales page content, posts selling an offer, livestreams and emails were you’re selling.
Why do you want to launch/share/create this offer?
How will this offer help people/change lives/impact the people who experience it?
How do my people feel when they’re finding my offers?
How do they feel when they read my words?
What does this post/sales page/live/email show them is possible?
How do they feel when the know that’s possible?
What does your person need to know before deciding to join your program/offering?
How do they need to hear it?
What happens after your person joins/buys your offer?
How do they feel after they buy it?
After they finish it/get it/consume it?